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D.C.’s Iconic Bob & Edith’s Diner Turns the Page on 2020, Eyes Regional Expansion

The beloved diner chain opened a new corporate location in 2020, will open another corporate location in 2021, is doubling down on a digital strategy and franchising regionally Arlington, VA  (RestaurantNews.com)  Known for its comfort food and nostalgic atmosphere, Northern Virginia-based Bob & Edith’s Diner is seeking out franchisees to accelerate its growth in Washington,…

D.C.'s Iconic Bob & Edith’s Diner Turns the Page on 2020, Eyes Regional Expansion

The beloved diner chain opened a brand new corporate location in 2020, will open another corporate place 2021, is doubling down on an electronic strategy and franchising regionally

D.C.'s Iconic Bob & Edith’s Diner Turns the Page on 2020, Eyes Regional ExpansionArlington, VA  (RestaurantNews.com)  Known for its comfort food and nostalgic atmosphere, Northern Virginia-based Bob & Edith’s Diner is looking for franchisees to hasten its expansion in Washington, D.C., and the surrounding area.

The concept’s business model is ideally suited to this D.C. housing market, which has a massive volume of units that can be easily converted at a comparatively low cost to create high sales.  The brand has identified many sites in prime locations, which are now readily available for a fraction of the pre-pandemic price.

“Bob & Edith’s Diner is the perfect concept for expansion in the D.C. Metro area,” explained Kelly Silverman of CBRE Retail. “Landlords in the area know the brand and recognize its potential to make their vacant locations thrive.”

A D.C. establishment loved by politicos and sailors alike, family-owned Bob & Edith’s has weathered many storms within the last 50 years. COVID-19 presented unique challenges, but quick pivots along with a new digital approach enabled the third-generation company to not only sustain their operations, but to open a new location in Arlington.

“We feel lucky to have the customer support we have, and we can’t think of a better use of our profits than by reinvesting into more Bob & Edith’s Diners,” explained Greg Bolton, proprietor of Bob & Edith’s Diner.  “We want to keep opening as many as we can and have strong franchise partners as we grow nationally.”

Bob & Edith’s appeal is its own no-frill atmosphere designed to exceed customer expectations at every turn. Customers love Bob & Edith’s Diner not just for the tasty, made-fresh food, but for your community and sense of belonging which the institution provides at each location. Regulars don’t see just for pie and coffee — they want to devote some time att that the diner, chat with the friendly wait staff, read the paper or sit at the counter and watch the way the food is made.

“Comfort food may be king in the era of COVID-19, but with more than 2.2 million eggs served, 1.2 million cups of coffee brewed and 23,000 meals capped off with pie, the owners of Bob & Edith’s will tell you that it never went out of style,” explained Dan Rowe, CEO of Bob & Edith’s franchising spouse, Fransmart.

Bob & Edith’s Diner has earned awards such as Best 24-Hour Restaurant by Cosmopolitan, Best Breakfast in NOVA by Northern Virginia Magazine and Best Diner in Arlington by Yelp. To find out more about Bob & Edith’s Diner franchising opportunities, please visit https://fransmart.com/bob-ediths-diner/.

About Bob & Edith’s Diner

Bob & Edith’s Diner is an iconic Washington, D.C., place restaurant concept that operates 24 hours 7 days a week. Serving up cooked-to-order favorites around the clock, the family-run business has provided exceptional hospitality and service to each of its clients since launching in 1969. The idea currently works five corporate locations in Arlington, Crystal City, Alexandria, and Springfield, Virginia. Bob & Edith’s Diner currently provides area programmer and franchise opportunities to qualifying entrepreneurs. To find out more, please visit

BobandEdithsDiner.com

and Facebook in

facebook.com/BobandEdithsDiner

.

About Fransmart

Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and international brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill, and The Halal Guys from 1-5 unit companies to the powerhouse chains that they are today. Fransmart’s current and past franchise development portfolio manufacturers have opened thousands of pubs worldwide. Fransmart and their partner brands are committed to franchise growth growth. Follow Fransmart around Facebook, LinkedIn, Instagram, Twitter and YouTube. To learn more, see www.fransmart.com.

Contact:
Peter Hall
Fransmart
peter@fransmart.com


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