A still from Warner Bros.’ “Godzilla vs. Kong.”
Source: Warner Bros.
WarnerMedia‘s biggest films will play on the big screen in 2022.
CEO Jason Kilar, at a Vox podcast”Recode Media with Peter Kafka,” reaffirmed the studio’s commitment to cinemas. This yells Warner Bros.’ 2021 strategy of releasing films in movie theaters and on its streaming service HBO Max on the same day.
“I think it’s very fair to say that a big, you know, let us say a big DC movie,… it’s very fair to say that would go exclusively to theaters first then go to someplace like an HBO Max after it’s in theaters,” Kilar told Kafka in the interviewed that aired Thursday.
Warner Bros. has made several deals with movie theaters that would permit it to bring blockbuster films to its streaming service or premium video on-demand in as little at 45 days starting next year. This cuts the previous theatrical window in half.
Kilar’s comments to Kafka echo those provided to CNBC’s Julia Boorstin in March.
“I guess you are going to see two kinds of motion pictures,” Kilar said. “When it comes to strategy from WarnerMedia, one of which will be the big and epic in scope films that you’ve come to expect from us that has a distinctive theatrical run.”
“But clearly, when you think about, you know the world of DC and Harry Potter and matters such as that big, epic scope movies, I think deserve and will have an exclusive theatrical run,” he said. “But there’ll be other movies, a large number of movies that will visit HBO Max at precisely the exact same day that those very same movies were made available to exhibitors and cinemas around the globe. So again, you’re likely to see, kind of, kind of distinct, distinct movies in various supply strategies in terms of going forward.”
The decision to back away from day-and-date releases for major blockbusters isn’t terribly surprising. After all, Warner Bros., in partnership with Legendary, just had the biggest box office opening of the pandemic with “Godzilla vs. Kong.”
The movie secured $32.2 million on the Friday, Saturday and Sunday of its domestic opening weekend and $48.5 million to the five-day Easter weekend. ) Since opening last week in overseas exchange markets , the film has tallied $285.4 million. )
As more moviegoers can be vaccinated and become more comfortable in theatres, ticket sales are expected to continue to increase. And of course, local guidelines will begin to loosen once Covid case amounts fall, allowing more visitors to attend showings.